Why do high-end
"out-of-the-box" ad serving systems cost $20,000 to $40,000, plus monthly
support fees?
If you've had the experience of scaling an in-house system to meet the ever increasing
needs of a high traffic site, you probably know. High capacity ad serving systems require
far more resources than static web servers, as they must make a large number of database
transactions for every single page view. Lower end databases are not equipped to handle
requests from hundreds of users per second. High-end databases can cost tens of thousands
of dollars and require equally expensive hardware to run on.
Outsourcing ad serving is the perfect solution for publishers that do not want to make the
enormous cash outlay, only to get a box that requires hours of staff time, on an ongoing
basis, to maintain, customize, troubleshoot, and upgrade.
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Each
AdManage™ system is designed to run in a multi-server environment, consisting of one
to five NT servers handling the front end web service and a enterprise grade,
multiprocessor back-end database server running SQL Server 7. This configuration can be
scaled well past 10 million impressions per day, standing-alone, and essentially unlimited
scaling is possible by adding modules.
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| Proprietary Software |
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With over two
years in development, AdManage™ has not only overcome countless hurdles associated
with capacity, scaling, speed, and reliability, but also risen to the forefront of the
industry in features and capabilities.
The first to offer several rich-media serving formats, targeting options, and other
features, AdManage™ will continue to be developed by our staff to remain on the
leading edge of available ad serving technology.
Often overlooked by programmers of other systems, ease-of-use was a top priority in the
design of AdManage™. With very little documentation or training, the average traffic
manager can easily set up and launch campaigns, issue insertion orders, manage creative,
monitor system activity, and generate detailed reports.
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To acheive the
highest possible availability, speed, and connection redundancy, all AdManage servers are
located at AboveNet, Inc.. AboveNet maintains 24/7 monitored facilities in San Jose, CA
and Vienna VA. With triple redundant direct backbone connections, controlled evironments,
unlimited back-up power, and excesses of on-demand bandwidth, AboveNet is home to many of
the Net's most popular destinations and portals.
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For
more information, contact sales
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