Rather than requiring large cash
outlays, or long-term commitments, AdManage™ as a turn-key, outsourced solution on a
flexible, pay-as-you-go CPM pricing model.
Most publishers can be up and running within 24 hours, with the exception of Enterprise
level accounts, which may require 7 to 10 business days to install and configure.
There are several important considerations when comparing to local serving alternatives...
| |
Local Ad
Server |
AdManage™ |
| Up Front Cost |
$20,000 -
$40,000 |
$199 - $1499 |
Usage Rate *
(in CPM) |
- |
$.50 - $1.95 |
| Serving Bandwidth |
Publisher Pays |
Included * |
| Hardware Upgrades/Maintenance |
Publisher Pays |
Included
|
| Server Facilities |
Additional
Cost |
Included
|
| Software Version Upgrades |
Additional
Cost |
Included
|
| Targeting Database |
Additional
Cost |
Included
|
| Technical Support |
Additional
Cost |
Included * |
* Varying usage
rates are available for varying support levels.
When evaluating pricing, keep in mind that AdManage™ increases the value of your ad
inventory to advertisers through improved ad targeting, creative and campaign management,
and reporting. As a result, some or all of the serving cost may be built in to your rate
card pricing.
| |
AdManage™
Standard |
AdManage™
Premium |
AdManage™
Enterprise |
| Monthly Impressions |
< 30 million |
30 - 60 million |
> 60 million |
| Set Up Fee |
$199 |
$499 |
$1499 |
Minimum Commitment
(days / impressions) |
30 / 500K |
60 / 1 million |
90 / 5 million |
Usage Rate *
(in CPM) |
$.75 - $1.95 |
$.60 - $1.95 |
$.60 - $1.75 |
* Exact usage rates vary depending on
support levels, creative type, creative file size, and image serving party.
|
